location: Plus 15 level of Eighth Avenue Place
what happened? A discussion on how, when and where we shop.
Screening of ‘The Gruen Effect’
panel discussion Michael Kehoe/Retail Real Estate Broker, Fairfield Commercial Real Estate Inc., Marcel Proskow/Maxam Design International, Reid Pollock and Liam Rodgers/owners of the independent men’s clothing store Understudy
The Gruen Effect: Victor Gruen and the Shopping Mall
In The Gruen Effect, an architect’s life, work, and critical humour become a means to make sense of the cities we live in today. The Viennese architect Victor Gruen is considered the father of the shopping mall. His ideas about urban planning, both influential and abused, have led to cities that serve the needs of consumption. By tracing Gruen’s path from prewar Vienna to 1950s’ America and back to Europe in 1968, the documentary explores the themes and mistranslations that have come to define urban life.
support_ SQ Commons, MOCA Calgary,Tamara Lee, Vine Arts, ACAD